About Us

Seedling

Our Story

The major constraint to a local food system is not the lack of collaboration, but that so little food for local markets is actually produced here.

Supported by funding from the Conservation Farming Trust, Welsh Government, Bannau Brycheiniog National Park Authority and the Rural Development Programme (Vale of Usk), we have launched a new local Community Benefit Society, Our Food 1200 / Ein Bwyd 1200, to be a strong and dynamic leader building a new local food economy.

The Directors of Our Food 1200 are experienced and proactive local people, volunteering their time to lead this programme. We’re responding to an emergency. We’re working through partnerships.

Our Vision

We want to build farming that:

  • Enables the asset poor, particularly the young, to start a regenerative farming enterprise.
  • Builds community through local trading and shared community ownership of our landscape – a “foundational economy”.
  • Is regenerative: purposefully building biodiversity, fixing carbon in the soil, and avoiding harmful chemicals and pollution of our waterways.
  • Is commercially viable.
  • Helps provide food security in South Wales.
  • Creates short local supply chains that keep profits local and at such a scale as to open new opportunities for all our farmers, who are under extreme pressure.
  • Enables communities to access opportunities in our landscape, such as education, training and mental well-being support.
  • Promotes healthy eating by making nutritious locally grown fruit and veg available to everyone in our region.
  • Reduces the impact of our food and drink consumption on carbon emissions and deforestation across the world.
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Our Team

Judy Wayne

Judy Wayne

Chair

Judy is a former trustee and vice chair of Garden Organic and a keen gardener and allotment holder. She has worked with governments and housing providers in the UK and internationally on housing governance, finance and service delivery. In Wales she supported the development of community mutual housing associations.

Adam Alexander

Adam Alexander

Director

Adam, with a lifetime’s experience in growing fruit and vegetables, is a passionate advocate of reconnecting people with their local food culture. He works with the Heritage Seed Library focusing on identifying and growing Welsh heritage and heirloom vegetables with the aim of making them accessible to local growers and consumers.

 

Dianne Spencer

Dianne Spencer

Director

Dianne is a journalist and has been writing about food for over 20 years, and growing, pickling and preserving her own for the past 15. She’s passionate about building local resilience and has been instrumental in two successful community share offers for local renewable energy projects totalling close to £1m.

John Morris

John Morris

Director

John runs a 70-acre organic farm near Crickhowell. He has diversified into a number of businesses, including Welsh Farmhouse Applejuice, which currently holds a Royal Warrant. In 2020, he rented out some of his land for the establishment of a successful small-scale regenerative market garden and farming project.

Pamela Mason

Pamela Mason

Director

Pam is a public health nutritionist with a particular interest in healthy diets derived from a sustainable food system. She has completed studies in both nutrition and food policy. She has co-authored a book on Sustainable Diets with Tim Lang, Professor Emeritus of Food Policy, City University, London. Pam lives in Brecon and is strongly supportive of local food derived where possible from regenerative farming, particularly for fruit and vegetables.

Patrick Hannay

Patrick Hannay

Director

Patrick is a journalist and architect, currently chair of Abergavenny Transition Town and a founder member of its JUST FOOD group as well as a member of the Land Workers Alliance Cymru. He has been editor for the past twenty five years of Touchstone the Journal for Architecture in Wales.

John Wheelock

John Wheelock

Board Co-optee

John runs a 425-acre estate near Monmouth with his brother. The farmland is let and the woodland managed in hand. They have diversified into holiday, residential and commercial lets and the generation of solar and biomass energy. After giving up farming for health reasons he qualified as a Chartered Accountant.

 

Duncan Fisher

Duncan Fisher

Project Co-Manager

Duncan lives in Crickhowell and was one of the initiators of the Our Food project. He worked with James Skinner and Sue Holbrook in the 1990s to found The Travel Foundation. He has a parallel interest in child welfare and development and manages the US-based Child and Family Blog.

Sue Holbrook

Sue Holbrook

Project Co-Manager

Sue is a sustainable development advocate and co-initiator of the Our Food project. Together with James Skinner and Duncan Fisher, she helped create The Travel Foundation to improve the sustainability of tourism internationally. She was CEO for its multi-award-winning first 10 years. Her current passion is to make healthy, local food the norm.

Michael Powell

Michael Powell

Project Administration Manager

An engineer with an honours degree in Maths and Computing, Michael ran his own IT business for 20 years before joining Monmouthshire County Council to deliver the Rural Development Programme. He left the council during 2022 and now offers consultancy services with his wife Eileen. Since moving to Monmouthshire in 2014 he has developed a passion for local food supplies and small-scale horticulture, including his own no-dig patch.
Chloe Masefield

Chloe Masefield

Farm Liaison Officer

Chloe is passionate about helping people make sustainable choices. She is co-owner and director of Natural Weigh, Wales’ first zero-waste shop, which opened in 2017 and specialises in providing quality, packaging-free products. Supporting small local businesses offering planet-friendly products is a major motivation for her.

Our Partners

Brecon Beacons National Park
Conservation Farming Trust
EAFRD logo

Get in touch!

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